PolicyBazaar.com is India’s prominent online life insurance and general insurance aggregator. We are specialized in making comparative analysis of the insurance products. The basis for the comparison is price, quality and key benefits.
Based on user input’s, various options in the desired insurance product are showcased to him/her. To facilitate the user understanding of the products, there are special segments like “knowledge.policybazaar” and “ask.policybazaar”. Under these segments, customer queries are answered and information about new insurance products and trends are shared with the users.
PolicyBazaar.com has built strong relationships with all prominent public and private insurance companies across India. Our partners are from life insurance, health insurance, car insurance, travel insurance, corporate insurance and loan sectors.
We pride our self in the relationship we share with our partners. We utilize these partnerships to:
• Streamline our knowledge and business operations
• Show prices directly from the insurers.
• Compare the policies with complete details
• Provide the facility of buying insurance online
- Formulate SEO strategy for the brand.
- Define requirements, tasks, and resource associated to SEO strategy
- Manage and execute implementation of SEO strategy
- Communication to BU heads, team, and management and project development, timelines, and results
- Keep pace with SEO, search engine, social media and internet -marketing industry trends and development
- Key Functional Areas of Responsibility
- Perform keyword research in coordination with business objectives to optimize existing content and uncover newopportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific
- Develop and implement link building campaigns
- Develop, manage and execute communication/content strategies via social communities in coordination with business goals
- Implement and administer search engine programs (XML sitemaps, feeds, webmaster tools)
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
- Communication to team and management on project development, timelines, and results
- Collect data and report on traffic, rankings and their SEO aspects
- Keep abreast of SEO and integrated marketing trends